Circuit Global Sports Management this week announced that health services leader Optum will serve as title partner of the 2012 Optum Pro Cycling teams. The teams include 32 professional men and women who will compete in road and cyclo-cross events in the United States, Canada, Europe and Asia during the 2012 racing season.
“We’re excited to expand what has been a three-year relationship with one of the most respected cycling teams in the country, and we look forward to playing an even more visible role in spotlighting the commitment to health and well-being this team exemplifies,” said Tom McEnery, chief marketing officer at Optum. “Optum is dedicated to making the health system work better for everyone, and our support of cycling has played an important role in bringing this goal to life in meaningful ways for our clients, partners and nearly 35,000 employees.”
Founding partner, Kelly Benefit Strategies, will continue to support the program as a presenting sponsor in 2012.
“Over the years, we’ve created a dynamic group of partners, athletes and staff who represent the pinnacle of fitness and who are passionate about truly working together and winning,” said John Kelly, founding team sponsor and president of Kelly Benefit Strategies. “It has been a privilege to sponsor this team for the past five years, and it is an honor to welcome Optum as the new title sponsor. We are thrilled to remain a vital part of this team, which will reach new heights as we expand into new forms of racing and advance our health and wellness platform.”
In 2011, the professional men’s team raced to 36 podium finishes and 17 wins, including a Stage 1 win at the Tour of Utah and first place overall at the Nature Valley Grand Prix. In 2012, both the men’s and women’s teams will race the bulk of the National Racing Calendar. The men’s team will also race at several key international races in North America, Europe and Asia. The cyclo-cross team will race starting in the fall of the 2012 season.
“Professional cycling in the United States keeps growing as a major spectator sport,” said Charles Aaron, managing director of Circuit Global Sports Management. “Today, nearly 40 percent of all recreational cyclists are women, and cyclo-cross is rapidly growing in the U.S. With a new women’s and cyclo-cross team, we’ll have a year-long presence that reaches both avid cycling fans as well as people interested in cycling as an activity to achieve and maintain their health and fitness.”
The 2012 men’s and women’s team rosters and additional partners will be formally introduced Monday, Jan. 30, at a special team presentation in Minneapolis. The race calendar for both teams is available at optumprocycling.com.
About Circuit Global Sports Management Minneapolis-based Circuit Global Sports Management facilitates strategic alliances between corporate partners and professional cycling initiatives. Previous high-profile clients include Cadillac, Red Bull, Panasonic, DKNY, Dollar Rent a Car, Jeep, Timberland, and the State of Minnesota. More information about Circuit Global Sports Management can be found at www.circuitsport.com
About Optum Optum is an information and technology-enabled health services company serving the broad health care marketplace, including care providers, plan sponsors, life sciences companies and consumers. Its business units – OptumInsight, OptumHealth and OptumRx – employ nearly than 35,000 people worldwide. Visit www.optum.com for more information.
About Kelly Benefit Strategies Kelly Benefit Strategies is a group insurance brokers and consultants that specialize in healthcare, and is a division of Kelly & Associates Insurance Group, Inc, headquartered in Hunt Valley, Maryland. KBS serves thousands of employers ranging in size from small businesses to Fortune 500 companies and is committed to bringing its customers affordable group benefits through innovative benefit design, management, and administration. Visit www.kellybenefitstrategies.com for more information.