Circuit Sport today announced a new partnership with Kraft Sports Group intended to bring even greater visibility and promotional opportunities to sponsors of the firm’s sports properties – the men’s and women’s Optum Pro Cycling presented by Kelly Benefit Strategies teams.
With collectively more than one hundred years of sponsorship and marketing experience, the Kraft Sports Group is one of the premier sports and entertainment organizations in the country. In 2010, the Kraft Family created Kraft Sports Consulting, an agency established to help brands develop strategic partnerships and maximize sponsorships. Kraft Sports Consulting works with Fortune 500 companies to create sponsorship disciplines resulting in increased revenue and brand awareness.
“We focus on only two things each year: how our athletes and sports properties perform and what that performance does for our sponsors’ organizations, brands and reputations,” says Charles Aaron, managing director, Circuit Sport. “Our partnership with Kraft is intended to bring additional firepower to our year-round promotional strategies and open doors to new opportunities for our partners. We’re delighted to have them on the starting line this season with us.”
Managed by 20-year industry veteran Charles Aaron, Circuit Sport has grown into one of the premier sports property management organizations in the world of professional men’s and women’s cycling as well as cyclocross. Founded in 2006, Circuit Sport today employs more than 60 professional athletes, performance and in-house support professionals. The organization’s two marquee sports properties the men’s and women’s Optum Pro Cycling presented by Kelly Benefit Strategies road teams are the leading domestic teams in United States professional cycling.
“We’re eager to get started working with Circuit Sport and Optum program sponsors,” says Chris Starck, Director, Corporate Partnerships, Kraft Sports Consulting. “This is a family of first class, category leader sponsors. Our aim is to quickly find strategies and ways to bring as much prominence and sponsorship value to each partner as is possible.”
About Kraft Sports Group
Kraft Sports Group is the professional sports, media, and entertainment subsidiary of the Kraft Group owned and operated by Robert, Jonathan, and Dan Kraft. The Kraft Sports Group is a key player in the world of professional sports, media, and entertainment, achieving its renewed success through each of its assets. Our assets include the New England Patriots, New England Revolution, Gillette Stadium, Patriot Place, andESPNBoston.com. Additionally, the Kraft Sports Group has been booking and promoting world-class events to New England for over twenty years from the biggest names in musical entertainment to FIFA sanctioned world soccer matches to NCAA and high school athletic contests.