About us

Optum Pro Cycling presented by Kelly Benefit Strategies continues the rich tradition in the sport of cycling established by Kelly Benefit Strategies in 2007. Since becoming the first-ever freshman team to win the USPRO Criterium Championship, the team has consistently won at the highest level of the sport and stayed true to the values of its partners.

Climbing
87%
Sprinting
63%
Time Trial
75%
Badass
100%

What we do

We conceive, design and produce digital content and integrated experiences for web, mobile and the physical world.

Digital Story

  • Brand Insights
  • Consumer behaviors
  • Digital trends
  • Concept development
  • Content strategy

Motion design

  • Design-driven motion
  • 2D/3D Animation
  • Narrative storytelling
  • Programmatic animation
  • Information architecture

Brand

  • Brand identity
  • Art direction
  • Visual language
  • Brand voice
  • Photo direction

Meet the team

We are a team of creative professionals working together, with you, to turn your ideas into an adventure. We start by figuring out the best way to bring your ideas to life in the most creative, logical way possible.

Tom Zirbel Profile Image

Tom Zirbel

Lead Developer / Founder

I’m the front end developer, and a whizz in progressive and enhancement or responsive web.

Daniel Condon Profile Image

Daniel Condon

Project Manager / QA

He oversees all our projects and keeps things running smoothly. Daniel is our project manager, and a whizz in progressive enhancement.

Nely Waskin Profile Image

Nely Waskin

Digital Producer

We love working with agencies, and they love working with us. Consider Fuse as your next partner for digital production development.

Eric Hussmann Profile Image

Eric Hussmann

Founder / Partner

I’m the founder/ partner, and a whizz in progressive and enhancement or responsive web.

Mike Galloway Profile Image

Mike Galloway

Lead Designer

I’m the front end developer, and a whizz in progressive and enhancement or responsive web.

Ramone Fuss Profile Image

Ramone Fuss

Junior Developer

Consider Ramone as your next partner for digital production and mobile app development.

Our office

Connect with us. Let’s make something great together.

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