Optum is a global team of 65,000 people, working collaboratively across the health system to improve care delivery, quality and cost-effectiveness. They focus on three key drivers of transformative change: engaging the consumer, aligning care delivery and modernizing the health system infrastructure. Learn more at www.optum.com

As one of America’s premier employee benefit consultants, Kelly Benefit Strategies knows the value of having a trusted partner to help manage a company’s benefits plan. We are committed to working with our customers throughout the entire benefits life cycle: From consulting and plan design to implementation and ongoing support. With Kelly Benefit Strategies, you have a dedicated resource devoted to elevating your benefits plan, simplifying your administrative and human resource processes, and providing the platform for innovative strategic vision through our unique and powerful Total Benefits Solution®. www.kellybenefitstrategies.com

Diamondback is a U.S.-based company and manufacturer of professional caliber bicycles. The brand is the exclusive bike supplier ¬for Optum Pro Cycling p/b Kelly Benefit Strategies, providing both men’s and women’s squads with the widely acclaimed 2014 Podium Equipe. This race-ready bike was developed over a three-year period, incorporating Diamondback’s proprietary frame technologies. The Podium Equipe comes with innovative and industry-leading components from HED and SRAM, and finished in the sublime black and orange of Optum Pro Cycling.

Optum’s own Mike Friedman said it was one of the few bikes he’s fallen in love with right out of the box and everyday riders can feel like a pro by purchasing the team edition bike at www.diamondback.com. Diamondback – For Fun, For Health, For Life.


Acura has been setting new standards in automotive design and engineering for two decades through bold innovation, a refined sense of aesthetics, and precision manufacturing. Acura offers a full line of technologically advanced performance luxury vehicles including the RLX luxury flagship sedan, the upcoming TLX sports sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, and the all-new MDX luxury sport utility vehicle.  The result is a stunning vehiclelineup with exhilarating performance and unsurpassed comfort and safetyfeatures—with the most exacting attention to details. acura.com

Arundel Bicycle Company was formed in 2000 after returning from a trip to the Milan bike show. Although the Italian show had a great selection of very cool bikes and parts, we left Milan with the idea that we should design and make our own stuff rather than buying and selling someone else’s stuff. Our first product, the Dave-O carbon cage, was drawn on paper while on the air flight back to Texas. It was David’s idea, so against his wishes we named it the Dave-O (his nickname). The first 500 were made by Dave-O personally here in Fort Worth, in our buddy’s carbon plant. He let us loose in his shop, working along side the parts for the Space Shuttle and the Joint Strike Fighter.

In business since 1997, Borah Teamwear has grown to become the premier manufacturer of high quality custom sports apparel, and the exclusive choice for the Optum p/b KBS Pro Cycling team.

All of Borah’s products are 100% custom made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized.  Design your own custom apparel and learn more at mtborah.com.

Original Chamois Butt’r® and eurostyle™ Chamois Butt’r® are non-greasy skin lubricants developed to improve riding comfort. Both products prevent the uncomfortable rubbing and chafing many cyclists experience while riding. Chamois Butt’r® products easily wash off skin and out of shorts with soap and water, and are gentle on even the most delicate skin and clothing.

As a longtime partner of the Optum Pro Cycling team, we at CLIF Bar are proud to provide the riders with the food, hydration, and recovery drinks they need to perform at their best!  Whenever we see an Optum p/b KBS rider on the podium – which is all the time – it gives us great satisfaction to know we were a small part of that effort. www.clifbar.com

Your intelligent training partner.
Compex is dedicated to muscles and their treatment. Because the correct working of the body is an essential need, Compex supports individuals on a daily basis; whether they are: healthcare professionals (such as physical therapists), professional and amateur athletes, individuals suffering from pain, etc. Compex, the muscle specialist, support people in their quest for well-being, performance and exceeding training objectives.

ELASTIC INTERFACE® is the brand that CyTech, a young company (founded in 2000), creative and marketing oriented, has been able to promote in the world in a very short time, as the top and most certified reference in the sector of protection pads for cycling shorts. Scientific research has let to the development of specific chamois for every cycling discipline, putting athletes in the best possible conditions so to improve their performance. www.elasticinterface.com

“The Lube Experts” for the bicycle industry. Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning baths, to fluorinated bearing greases and specialty suspension and brake fluids. Lubricants, grease, degreasers, cleaning products, tools and mechanic’s accessories.

High performance bicycle wheels. Over the past 26 years Steve Hed has spent his energy developing the best cycling equipment available when it comes to wheels, the end goal is simply to make them as fast as possible. Hed goes a lot further than just aerodynamics to bring you the fastest wheels on earth – stability in crosswinds, lateral stiffness, drivetrain efficiency, durability, comfort, quality control, carbon fiber manipulation, and weight are also carefully considered. HED – the art of True Speed. www.hedcycling.com

Ideal Saddle Modification™ is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That patent marks a significant milestone for an industry that hasn’t seen a major saddle change in years. www.ismseat.com

K-EDGE was born from necessity, is driven by innovation, and delivers precision manufacturing in its quest to meet the needs of today’s cycling market.

In 2008, Joe Savola had one last technical detail to account for on his wife’s bike – ensuring that a dropped chain during the Beijing Olympic Time Trial wouldn’t derail her chances. Joe turned to Eric Jensen of AceCo Precision Manufacturing. Two weeks later Joe’s wife, Kristin Armstrong, made the fateful front chain ring shift and raced away with the Gold Medal in Beijing. Since then K-EDGE has become the go-to chain catcher for champions at the Tour de France, World Cups, Ironman, and the Olympics. Chain catchers, computer mounts, accessories – Made in Boise, Idaho, USA. www.acecosportgroup.com

What moves you? The thrill of offroad adventure? The adrenaline rush of competition? On the road, on the trail or on the racetrack, you can count on Kenda quality. Our tires are engineered for performance and value across a wide range of interests and applications. So choose a category and see why Kenda is the right choice. It’s your move. www.kendatire.com

Large Format Graphics, Inc. is your one-stop-shop for the production and fulfillment of big graphics. We are the most efficient resource available for large format print production, consistently leading the market in value, quality and performance. Our mission,  “To fulfill the large format printing needs of national brands, retailers and sports organizations. Best Value – On Time – Efficient” There is no project that is beyond our scope.  Large Format Graphics, Inc. is a fantastic resource for digital printing, screen printing, dye sublimated printing and overall project management, including national installation programs and design work. We supply many of America’s finest brands with their large format printing and custom products. www.largeformatgraphics.biz

Lazer was set-up as a family business in 1919 and is the oldest brand of sports helmets in the world. The Belgian brand has always had a philosophy of developing the best products with the best technologies available in each era. Every Lazer helmet is imagined, designed, conceived, manufactured and tested by people who are passionate about crafting protection for head and brain, so that you can fully enjoy the freedom wonders of cycling, motorbikes and scooters.

Bicycle Trainers. Designed for Greg LeMond in the early 1980’s along with a Russian physicist, the original trainer was a key part of Greg’s fitness program at the time, enabling him to train effectively in the wet, cold conditions of Northern Europe. Re-designed, and re-engineered, the Revolution is now the official trainer of the Optum Professional Cycling Team. Setup is simple, just remove your rear wheel and attach your frame to the stable and adjustable base of the Revolution. www.greglemond.com

Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek and other industry partners. A former professional triathlete, Kozuschek is native to Germany. In the prime of his athletic career, Kozuschek began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market. Shortly after moving to the USA, Kozuschek founded Truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components. In 2004, Kozuschek sold Truvativ to SRAM and began a two-year break from the cycling industry to focus on building his dream home and spending time with his family. www.lezyne.com

Founded in 1889, Mavic is a French manufacturer of wheels, rims, footwear, apparel, and accessories for cycling. For 125 years, Mavic has been the trusted partner of cyclists around the world at every level. In 2014, the Optum p/b KBS Pro Cycling Team riders will use Mavic Zxellium Ultimate, Huez, and Zxellium shoes during their racing and training. These cycling shoes are exceptionally light weight and stiff, for outstanding power transfer and efficiency on the bike. More information about Mavic can be found on www.mavic.com.

Mouvement pour un Cyclisme Crédible or Movement For Credible Cycling (MPCC) is a union created in July 2007 by seven professional cycling teams. Optum is proud to be one of the 55 member men’s teams and 7 member women’s teams of the MPCC. The MPCC works to defend the idea of a clean cycling, in particular the strict code of ethics established by UCI and the WADA. www.mpcc.fr

About: Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world’s largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world. In 2014 the Optum p/b KBS Pro Cycling Team mechanics will exclusively use Park Tool repair stands and tools that will ensure precision bike performance out on the road as the team races around the World. To learn more about Park Tool, please visit parktool.com.


USA Cycling created the RaceClean program as part of its ongoing commitment to clean sport, ensuring a level playing field, and promoting athletes’ health and well-being. Accomplished through a dual approach of increased education, using the resources developed by the U.S. Anti-Doping Agency (USADA), the World Anti-Doping Agency (WADA), and the Union Cycliste Internationale (UCI), and increasing the frequency and effectiveness of in-competition and out-of-competition drug testing at all levels of competitive cycling in the United States that is governed by USA Cycling. www.usacycling.org

Bicycle components. Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying than achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it’s the riders who live and breathe bicycles who love us most because bicycles are what we love, too. sram.com


Solve is an independent advertising and branding agency. Solve is for companies that want to move beyond the inertia of traditional agencies that spend more time and money talking to themselves than connecting with consumers. Solve uses smart, insightful strategy to pave the way for powerful ideas that change the fortunes of brands. solve-ideas.com

Sway is an innovative software company focused on reinventing the way medical outcomes are measured. Our mission is to advance outcomes-based patient care with practical and sustainable medical grade mobile diagnostics.

Our core product is the Sway Balance™ System, an FDA-cleared mobile balance testing system that revolutionizes the way athletes and patients are monitored for signs of musculoskeletal, neurological and vestibular dysfunction. By simply using an iOS mobile device, health care professionals can quickly analyze a patient’s stability using the Sway Balance™ mobile app. This patent-pending technology is available to medical professionals in the United States and to the general public by prescription. Find out more by viewing our Balance System.

Thule was established in Sweden in 1942. And ever since then, we’ve made it our business to bring you closer to the world and your passion for life. Thule helps you transport anything you care for safely, easily, and in style so you are free to live your active life.

Whatever your passion, whatever your pursuit. Wherever you’re going, whatever you’re bringing. With Thule, you’re free to live your active life to the full. Bicycle car racks, bike transport carriers and luggage. thule.com

Located just south of the Dolomite Mountains in Italy, Teosport has been producing chamois pads and clothing accessories for the cycling industry for more than 30 years. Teosport is well know among the cycling industry in all the parts of the world for their Competence, Innovation and Loyalty.


At Vasque, we celebrate our past as we help shape the future. So it’s nice to know Vasque’s history reaches back half a century to the tradition of handmade mountain boots inspired by the Alps. For ages, Europeans have flocked to their high country, enjoying ancient trails over alpine cols. Our founder, William D. Sweasy, recognized the beauty in moving through the hills and brought the passion home–and Vasque boots were born.

Vasque boots helped open America’s great ranges—the Rockies, the Sierras, the Tetons, the Whites, the Cascades, to name a few—to people who’d never experienced the simple, profound joy of breaking a sweat above rock, gravel, snow, and ice. That was 1964. Nowadays, we’re as familiar a name as Mount Rainier, Canyonlands, or the AT. But the adventure—the wonder of discovery—never gets old. Your adventures, your discoveries, are as much a part of the Vasque legacy as the first pair of Sundowners, as we together write the next chapters of the great American outdoor adventure.

World Bicycle Relief is dedicated to providing access to independence and livelihood through The Power of Bicycles. Simple sustainable mobility is an essential element in disaster assistance and poverty relief, and bicycles empower individuals, their families, and their communities. More information is available at worldbicyclerelief.org.

At FORM, your form is the foundation on which you build your life. A weak form leads to a lifetime of fruitless workouts and frustration. Invest in your health, learn how to train right, develop a solid foundation, and you will enjoy life to the fullest.

Form Fitness Gym is proud consultant to the Optum Pro Cycling presented by Kelly Benefit Stretegies Team. Form Fitness provides expertise to the Optum Pro Cycling p/b KBS Program and is a source of training guidance for our Athletes.